Storyline and structure
Build the argument before the slides: SCQA, the Pyramid Principle and MECE issue trees.
- MECE: How to Structure an Issue Tree and a Deck (Worked Example)MECE means mutually exclusive, collectively exhaustive. Build an issue tree that passes both tests, check it with arithmetic, and turn it into a deck.12 October 2026
- SCQA and the Pyramid Principle: A Worked Storyline for Business DecksSCQA (Situation, Complication, Question, Answer) frames a business argument; the Pyramid Principle structures it. A full worked storyline, step by step.12 October 2026